# Wellgard collagen powder, 3 tub bundle: TikTok Shop sales videos (wellguard-collegan)

Source footage: `IMG_3458.MOV` (2 min) and `IMG_3459.MOV` (59 s), silent, hands-only: three tubs on a wooden board, the lid coming off, the powder, the front label and the nutrition panel. Three caption-led videos with natural sound kept under the text and a voiceover script for each.

Scope, from the evidence file: three tubs only. The TikTok selector stayed on "1 Tub" during capture, so the 3-tub price, variant and net weight are unverified. No video quotes a price; each carries "3-tub price shows bottom left at time of viewing" and the voiceover says the same. Servings ("approximately 31 per tub, around 93 for the 3 Tub Bundle"), 13,000mg of hydrolysed bovine collagen peptides per 13g serving, over 90% protein, type I and III, made in the UK, "over 2 million customers since 2018" are all seller listing statements and are labelled as such on screen. No health or efficacy claims are made; the videos talk about taste, texture, routine and quantity.

All files are 1080x1920, 30 fps, HEVC 10-bit HLG, AAC, `.mov`.

## 1. Wellgard_W1_ThreeTubsThreeMonths.mov (39 s)

Angle: three tubs, about three months, cheaper per serving than one tub.

### Hook (0–7 s)

Frame 1: a hand on the tub, pushed in, then the three tubs on the board. Overlay "THREE TUBS. THREE MONTHS." with "WELLGARD PURE COLLAGEN - 3 TUB BUNDLE". Top label throughout: "WELLGARD COLLAGEN - 3 TUB BUNDLE".

### Voiceover script (about 100 words)

> Three tubs, three months. Wellgard say it's about thirty-one servings a tub, so around ninety-three in the bundle. It's unflavoured and micronised, so no clumps in your coffee. Thirteen thousand milligrams of hydrolysed bovine collagen peptides a serving, type one and three, made in the UK, that's all on the listing. The bundle works out cheaper per serving than buying one tub. Over two million customers since 2018, their words. Select the three-tub option, the price shows bottom left at the time you're watching. Have a look for yourself.

### On-screen text

7–11 s "about 31 servings a tub, around 93 in the bundle*" with "*seller listing figures". 11–16 s "unflavoured, micronised, no clumps in your coffee". 16–20 s "13,000mg hydrolysed bovine collagen peptides per serving*" with "*per listing". 20–25 s "type I and III - made in the UK". 25–30 s "the bundle works out cheaper per serving than one tub". 30–34 s "SELECT 3 TUBS" with "over 2 million customers since 2018*" and "*seller claim on listing". CTA from 34 s.

### Techniques applied

Gazza: the multiples hook (three tubs in frame 1); price-per-unit logic without inventing a price; social proof attributed to the seller; the size-up logic (three tubs beats one); "bottom left" twice. Goldie: the lid-off and powder macro as the money shot; the nutrition panel as the specific overlay; the compliance rule for supplements, no health claims.

## 2. Wellgard_W2_ReadTheBack.mov (36 s)

Angle: read the back of the tub; what is in it.

### Hook (0–7 s)

The back panel in hand, pushed in, then the nutrition table. Overlay "READ THE BACK OF THE TUB" with "WHAT IS ACTUALLY IN IT".

### Voiceover script (about 90 words)

> Read the back of the tub. One ingredient: hydrolysed bovine collagen peptides, that's the full list. A thirteen-gram serving, over ninety per cent protein, that's on the panel. Free from gluten, lactose, dairy and sugar. Two tablespoons a day in your tea, coffee or water. It's not for vegetarians or vegans, it's bovine. The three-tub bundle is the option to pick, and the price for it shows bottom left when you open the listing. Have a look for yourself.

### On-screen text

7–12 s "one ingredient: hydrolysed bovine collagen peptides". 12–17 s "13g serving - over 90% protein*" with "*listing statements". 17–22 s "free from gluten, lactose, dairy and sugar". 22–26 s "two tablespoons a day in tea, coffee or water". 26–31 s "3 TUB BUNDLE" with "not for vegetarians or vegans". CTA from 31 s.

### Techniques applied

Gazza: hard specifics instead of adjectives; candour (not for vegetarians); one buying instruction. Goldie: the sceptic-test shape (read the label on camera); the label held still for 2 s; the hero tub under the CTA.

## 3. Wellgard_W3_TheHabit.mov (32 s)

Angle: the daily habit you will keep; unflavoured, goes in your coffee.

### Hook (0–6 s)

Lid off, hand on the tub. Overlay "THE HABIT YOU WILL ACTUALLY KEEP" with "UNFLAVOURED - GOES IN YOUR COFFEE".

### Voiceover script (about 85 words)

> The habit you'll actually keep. No taste, no clumps, no fuss. Stir it into whatever you already drink in the morning. It's the skin, hair and nails routine made simple, that's how Wellgard put it. Three tubs means you're stocked up for about three months, by their thirty-one servings a tub. Pick the three-tub option, free two-day delivery shipped by TikTok, and the price is bottom left. Go and have a look for yourself.

### On-screen text

6–10 s "no taste. no clumps. no fuss." 10–14 s "stir into your usual morning drink". 14–18 s "skin, hair and nails routine made simple". 18–22 s "three tubs = stocked up for about three months*" with "*seller listing: ~31 servings per tub". 22–27 s "PICK THE 3 TUB OPTION" with "free 2-day delivery - shipped by TikTok". CTA from 27 s.

### Techniques applied

Gazza: use-case painting (the morning coffee); the consistent sign-off; free delivery stated. Goldie: the daily-routine framing from her collagen hits, without the medical claims; powder macro; label close.

## Notes for the voiceover session

Do not state a price for the bundle until a live 3-tub selection is captured. Do not say "for skin", "glow" or any outcome; "skin, hair and nails routine" is the listing's own product-name wording and is attributed to the seller on screen. Safety wording from the listing applies if it is read out: do not exceed the recommended intake, keep out of reach of children, consult a GP if pregnant or on medication.