# Frankly "3 for £49" bundle: TikTok Shop sales videos (frankly35talkingface) Source footage: `IMG_3501.MOV` (17 s, the presenter with two serums, the "have you seen the price" hook), `IMG_3502.MOV` (1 s, unused) and `IMG_3503.MOV` (3 min 9 s, talking head holding the products). Four voice-led edits. No spoken line is used twice; the talking-head footage is cut at natural pauses with punch-ins and pans, and the lip sync is kept by cutting audio and picture together. Listing facts used: as in the evidence file. Claims such as "99% pure PDRN", "tested on sensitive skin" and "I honestly don't believe I am 45" are the presenter's own spoken lines. Every video carries "prices / offers as spoken at time of filming - can change". All files are 1080x1920, 30 fps, HEVC 10-bit HLG, AAC, `.mov`. ## 1. Frankly35talk_T1_ViralSerumPrice.mov (about 28 s) Angle: the viral serum, and what it costs inside the bundle. ### Hook (0–7 s) Frame 1: the PDRN serum pushed at the lens from IMG_3501, then the presenter at 0.0 s. Overlay "THE SERUM EVERYONE SHAKES..." with "VIRAL PDRN BOUNCE BALL SERUM". ### Script (as spoken: IMG_3501 0:00–0:11, IMG_3503 2:26–2:37, 1:55–2:00) > This serum that everyone shakes and loves, this viral PDRN serum. Have you seen the price now if you buy it as a bundle? It's absolutely crazy. [cut] Viral bounce ball serum, radiance, glow, hydration, amazing glow, radiance, hydration. [cut] Definitely add retinol to your basket as well. All the details bottom left. Get them from TikTok Shop while they are this [price]. ### On-screen text 7 s onward "3 FOR £49" with the chip "ANY 3 OF 5 BESTSELLERS"; beat 2 chip "PDRN BOUNCE BALL SERUM - GLOW + HYDRATION"; beat 3 "ADD 3 TO BASKET" and the CTA. ### Techniques applied Gazza: push-to-lens frame 1; a price question as the hook; the deal in the overlay by 7 s; "bottom left" at the close. Goldie: the product named and shown in the first 5 s; the "everyone shakes" memorable line; voice as the soundtrack. ## 2. Frankly35talk_T2_DontBelieveIm45.mov (about 42 s) Angle: the over-30s tribe, the presenter's own age line as the hook. ### Hook (0–7 s) Presenter straight to lens, hands framing her face. Overlay: "I DON'T BELIEVE I AM 45" (in quotes) with "OVER 30? THIS IS YOUR BUNDLE - 3 FOR £49". ### Script (IMG_3503 1:02–1:10, 0:19–0:38, 1:33–1:39, 2:07–2:17) > After this skincare, I honestly don't believe I am 45. Right? [cut] If you have dull skin, ageing, just dryness because of the weather, this is 99% clinical grade pure salmon DNA, encapsulated PDRN, absorbs fast as soon as you start massaging it into your face. [cut] My skin looks amazing. Read the reviews. [cut] If you love Korean skincare and you haven't tried Frankly, you are missing out. The link is down below. Pore serum. ### On-screen text Beat 2: "DULL - DRY - AGEING SKIN?" then "99% PURE PDRN (SALMON DNA)" with "3 FOR £49". Beat 3: "READ THE REVIEWS - 4.7 STARS*" with "*listing rating at time of filming". Beat 4: "KOREAN SKINCARE LOVERS" and the CTA. ### Techniques applied Gazza: a personal confession/age line as the opener; the tribe call-out ("Korean skincare lovers"); social proof pointed at the reviews; "link is down below" plus the bottom-left overlay. Goldie: the memorable human line; the specific number (99%, 4.7 stars) in the overlay. ## 3. Frankly35talk_T3_DryWinterSkin.mov (about 40 s) Angle: compromised skin barrier in winter; the cream and how it absorbs. ### Hook (0–7 s) Presenter holding the cream tube, punch-in. Overlay "DRY WINTER SKIN?" with "PDRN BOUNCE BALL CREAM - IN THE 3 FOR £49". ### Script (IMG_3503 0:05–0:19, 0:38–0:54, 2:42–2:52) > ...moisturiser, which is also absolutely brilliant for winter. Light moisturiser for compromised skin barrier, hydration, glow and that bouncy elasticity as well, sinks into your skin. [cut] As soon as you start massaging it into your face, the capsules start melting into your skin and it improves absorption. This is the most effective formula for PDRN absorption. [cut] And your perfect moisturiser for winter, for sensitive skin, for redness and irritation, and for the extra glow after bounce ball serum. All linked below. ### On-screen text Beat 1: "COMPROMISED BARRIER - HYDRATION - GLOW" and "3 FOR £49". Beat 2: "MASSAGE IN - CAPSULES MELT", then "FAST PDRN ABSORPTION". Beat 3: "PICK ANY 3 OF 5" and the CTA. ### Techniques applied Gazza: a problem call-out opener; use-case painting (winter, after serum); price in the overlay inside 7 s; soft close. Goldie: product in hand at 0.0 s; one sensory idea per beat; "linked below" closer in her own words. ## 4. Frankly35talk_T4_GiftBundleRetinol.mov (about 36 s) Angle: gift framing first, then the two retinols for the over-30s. ### Hook (0–7 s) Presenter holding the boxed products. Overlay "GIFT FOR BESTIES, MUMS & SISTERS" with "ONE £49 BUNDLE = 3 GIFTS". ### Script (IMG_3503 2:52–3:03, 2:20–2:26, 1:40–1:55, 0:00–0:05) > If you want an impressive gift, get the whole bundle and get one for yourself. Treat yourself for Christmas and get all these for your besties, mums and sisters. Link below. [cut] Two types of retinol to choose, for beginners and for advanced users, for wrinkle care and acne. [cut] ...fine line skincare, absolutely brilliant for sensitive skin, tested on sensitive skin, doesn't cause any irritation. Retinol. If you are 30 plus, definitely add retinol to your basket as well. [cut] Really be quick with this skincare. It's absolutely amazing. ### On-screen text Beat 2: "TWO RETINOLS" with the chip "RETINOL 0.1% (BEGINNERS) or 0.3% (ADVANCED)". Beat 3: "OVER 30? FINE-LINE SKINCARE", then "TESTED ON SENSITIVE SKIN" with "3 FOR £49". Beat 4: CTA. ### Techniques applied Gazza: gift framing as the opener (buy for yourself or as a present); the "who it's for" qualifier (30 plus); a low-risk entry (the 0.1% for beginners); "be quick" as hedged urgency in her own words; "add to your basket" instruction. Goldie: product held still while named; specific overlays; the close over the product. ## Notes The transcription produced a few mishearings ("written all" for retinol, "period skincare" for Korean skincare); the audio itself is fine. A spoken reference to a named creator in IMG_3503 (around 2:58) was left out.