# Frankly "3 for £49" bundle: TikTok Shop sales videos (frankly-earlier)

Source footage: the talking-head clips IMG_3409, IMG_3411, IMG_3412, IMG_3413, IMG_3414 and IMG_3415 (about 14 minutes of speech across two sets), plus `closeup.mov` (9 min of silent macro footage on a gold Christmas tray: bottles lifted, serum dropped and rubbed on the hand, cream squeezed, boxes). Nothing from the `exclusion` folder is used. Five voice-led videos, each from spoken ranges not used in the earlier P:\franklyx set, with closeup.mov cut in as macro inserts over the voice. IMG_3410 (a 4 s wide shot) was not used.

Listing facts used: as in the evidence file (3 for £49, pick 3 of 5, FRANKLY UK, free 2-day delivery). "Lowest price of 2026", "worth over £90", "mega sale", "99% pure PDRN" and "tested on sensitive skin" are the presenter's spoken lines; every video carries "prices / offers as spoken at time of filming - can change". A line naming another creator (IMG_3413 around 0:59 and IMG_3414 around 2:52) was left out.

All files are 1080x1920, 30 fps, HEVC 10-bit HLG, AAC, `.mov`.

## 1. FranklyEarlier_E1_ThreeFor49.mov (about 44 s)

Angle: the offer first, "3 for 49, lowest price of 2026", then the products.

### Hook (0–6 s)

Frame 1: the presenter pushed in from IMG_3415, speaking at 0.0 s. Overlay "3 FOR £49" with "KOREAN SKINCARE - LOWEST PRICE OF 2026*".

### Script (as spoken: IMG_3415 1:59–2:12, 1:48–1:59, 0:31–0:43, 2:12–2:20)

> You're actually getting three for forty-nine, or even less, because this is the lowest price of 2026. This is the best deal Frankly has just launched a couple of days ago. [cut] Acne-prone skin, fine lines, signs of ageing, two types of retinol. Pick any three from the bundle of five, save big. They are worth over ninety pounds. [cut] Glow, radiance, amazing hydration before make-up, for the most beautiful glow ever I have had. Pore minimiser plus nine peptides for firmer looking skin. [cut] All the details bottom left, get yours from TikTok Shop. All the details bottom left.

### Inserts and on-screen text

Serum drop on the hand at 6 s; cream swatch at beat 2; the serum's bounce balls and the pore serum with the boxes in beat 3. Chips: "ANY 3 OF 5 BESTSELLERS", "RETINOL 0.1% or 0.3%", "WORTH OVER £90*", "PDRN BOUNCE BALL SERUM - GLOW", "CLOSER PORE SERUM - 9 PEPTIDES". CTA on the last beat.

### Techniques applied

Gazza: price-first when the deal is the story; the number repeated; "lowest price of the year" as honest urgency in her words; "bottom left" twice. Goldie: a deal word in the first 3 s; macro inserts (drop, swatch) as the texture shots; the product named and shown inside 5 s.

## 2. FranklyEarlier_E2_WinterSkin.mov (about 52 s)

Angle: reactive, red, dry winter skin and the PDRN cream.

### Hook (0–7 s)

The cream tube macro from closeup.mov, then the presenter. Overlay "REACTIVE, RED, DRY IN WINTER?" with "PDRN BOUNCE BALL CREAM - IN THE 3 FOR £49".

### Script (IMG_3415 0:59–1:17, IMG_3412 0:33–0:50, IMG_3413 1:27–1:42, IMG_3414 1:25–1:27)

> Amazing moisturiser. Compromised skin barrier, redness, irritation, dryness in winter. 99% pure clinical grade PDRN, moisturiser cream gel. Suitable for all skin types, great for the morning and evening routine. [cut] If your skin feels reactive, red, dry in the winter or after actives, this one gives you such an insane glow and barrier protection and barrier support. Micro capsules, encapsulated PDRN, 99% pure. [cut] Centella for reducing the redness and irritation, especially in winter. Super crucial now for cold weather. Micro, clinical grade, 99% pure micro particles of PDRN, light jelly texture. [cut] All the details bottom left.

### Inserts and on-screen text

Cream rubbed into the hand at 8 s; the cream tube and the serum in beats 2 and 3. Chips: "CREAM-GEL - ALL SKIN TYPES - AM + PM", "3 FOR £49", "BARRIER SUPPORT - ENCAPSULATED PDRN 99%", "CENTELLA - FOR REDNESS IN THE COLD", "PICK ANY 3 OF 5". CTA on the last beat.

### Techniques applied

Gazza: the tribe/problem call-out; use-case painting (winter, after actives); one or two differentiators, not a feature dump; price in the overlay by 7 s. Goldie: the swatch-on-the-hand move early rather than late; texture language ("light jelly"); one specific overlay per beat.

## 3. FranklyEarlier_E3_WhichRetinol.mov (about 46 s)

Angle: which retinol are you, with the honest patch-test caveat.

### Hook (0–6 s)

The presenter pushed in with the two tubes (IMG_3415), speaking at 0.0 s. Overlay "WHICH RETINOL ARE YOU?" with "TWO STRENGTHS IN THE 3 FOR £49 BUNDLE".

### Script (IMG_3415 0:00–0:14, IMG_3413 2:02–2:20, 2:24–2:29, IMG_3414 3:21–3:29)

> Fine lines and wrinkles, post-acne marks, acne-prone skin. Two types of retinol. PDRN. [cut] One for beginners, one for advanced users, depends on your skin. If you are used to retinol, and on your skin, if you have sensitive skin get 0.1 per cent, if you are an advanced retinol user, 0.3. The 0.1 per cent has actually been tested on sensitive dry skin, doesn't cause redness and irritation. [cut] Be mindful, if you are using retinol for the first time, do the patch test. [cut] The link is down below. Get yours from TikTok Shop. Everything is linked below.

### Inserts and on-screen text

The two tubes macro at 6 s; the cream squeeze at beat 2; the tubes under the CTA. Chips: "FINE LINES - POST-ACNE MARKS - ACNE-PRONE", "0.1% = BEGINNERS / SENSITIVE", "0.3% = ADVANCED USERS", "3 FOR £49", "FIRST TIME? PATCH TEST FIRST". CTA on the last beat.

### Techniques applied

Gazza: a qualifier opener (who it's for); the low-risk entry (the 0.1% for beginners); candour (patch test) which makes the praise believable; "bottom left" plus "linked below". Goldie: the product held still while named; one specific overlay per beat; voice as the soundtrack.

## 4. FranklyEarlier_E4_ViralSerumMegaSale.mov (about 44 s)

Angle: the viral serum on a mega sale as part of the bundle.

### Hook (0–6 s)

The serum bottle macro from closeup.mov, then the presenter at 0.0 s (IMG_3411). Overlay "THE VIRAL BOUNCE BALL SERUM" with "MEGA SALE AS PART OF THE BUNDLE".

### Script (IMG_3411 0:00–0:10, IMG_3413 0:53–0:59, 2:54–3:08, IMG_3414 2:26–2:40)

> The viral PDRN bounce ball serum is now available on a mega sale as part of the bundle. [cut] Super mega viral bounce ball PDRN serum. This one has been all over your For You page. [cut] 99 per cent pure PDRN, salmon DNA, clinical grade, included in the bundle. If you want, I recommend to include this one in the bundle, number one. [cut] Add any three from five, add any three from five bestsellers to your basket, see the price drop. The lowest price of 2026.

### Inserts and on-screen text

The bounce balls rotating at 4.5 s; serum dropped on the hand and rubbed in during beat 3; the bottle under the CTA. Chips: "PDRN = SALMON DNA - 99% PURE", "ALL OVER YOUR FYP", "GLOW - BARRIER - ELASTICITY - PLUMP", "PICK THIS ONE FIRST", "ADD ANY 3 OF 5". CTA on the last beat.

### Techniques applied

Gazza: brand/news framing ("now available on a mega sale"); the basket instruction with "see the price drop"; a personal recommendation ("number one"); price caveat on screen. Goldie: the product everyone has seen on the FYP named in the first line; lift-to-lens and drop-on-hand moves; a sensory texture shot.

## 5. FranklyEarlier_E5_StockingFillersBoxed.mov (about 48 s)

Angle: stocking fillers in cute boxes.

### Hook (0–6 s)

The boxes on the gold tray from closeup.mov, then the presenter (IMG_3413) at 0.0 s. Overlay "STOCKING FILLERS IN CUTE BOXES" with "3 GIFTS FOR £49 - OR KEEP THEM".

### Script (IMG_3413 0:00–0:06, 3:56–4:10, IMG_3414 2:59–3:13, IMG_3409 1:10–1:23)

> Incredible Christmas gifts and stocking fillers for this price. [cut] They actually come in a very cute box each, so if you want to split them for stocking fillers they will actually end up being real cheap. Very affordable stocking fillers because they come in nice cute boxes. [cut] Add them to your cart and get the most trending stocking fillers, because this price allows you to buy it and split them for all the gifts for all your family members and all your besties. [cut] By the way, they also come in cute boxes, so if you want to buy them as stocking fillers, these are great options. I'll drop the link just down below. Tap to shop.

### Inserts and on-screen text

Boxes on the tray at 0 s; boxed products at 3 s and 9 s of beat 2; the serum beside the box in beat 3; the box and bottle under the CTA. Chips: "EACH ONE BOXED - SPLIT THE BUNDLE", "3 FOR £49", "FOR MUMS, SISTERS, BESTIES", "ADD ANY 3 OF 5". CTA on the last beat.

### Techniques applied

Gazza: gift framing as the whole story; the "split the bundle" value logic (three gifts for one price); the "by the way" aside; the link cue twice. Goldie: open-box reveal in frame 1; the boxes kept in shot as proof; gift framing from her newest posts, with a deal number attached so it still sells.

## Notes

The presenter's "worth over £90" and "lowest price of 2026" are her claims on the day; the on-screen caveat covers them. IMG_3413 and IMG_3414 were shot at a slightly different exposure from IMG_3415; the edits group them by beat so the change happens on a cut.