# Frankly "3 for £49" bundle: TikTok Shop sales videos (frankly-35red) Source footage: `IMG_3506.MOV` (4 min 19 s, silent, hands-only; the product laid out in a red suitcase with the TikTok basket open on a phone). The clip has no speech, so all four videos are caption-led: the on-screen text carries the sell and the natural sound (bottles, zips, taps) sits under it. A voiceover script is written for each video so it can be recorded and dropped on top later; each script is timed to the cuts at roughly 150 words a minute. Listing facts used (evidence file, captured 6 Nov 2026): title "FRANKLY 3 for £49 - Limited Drops: Korean Skincare Bestsellers Set", pick 3 from PDRN Bounce Ball Serum, PDRN Bounce Ball Cream, Closer Serum (pore minimiser, 9 peptides), Retinol 0.1% Cream (beginners), Retinol 0.3% Cream (advanced). Seller FRANKLY UK. Free 2-day delivery, shipped by TikTok. 4.7 stars, 47 reviews, 2.8K sold at capture. The live price block showed £44 against £49, so every video carries "prices can change, check at time of viewing". All files are 1080x1920, 30 fps, HEVC 10-bit HLG (the iPhone HDR standard), AAC audio, `.mov`. ## 1. Frankly35red_V1_WhichThree.mov (40 s) Angle: the "which 3 would you pick?" question, with all five products shown one by one. ### Hook (0–5.5 s) Frame 1 is the red suitcase being opened (the open-box reveal from the Gazza guide). Yellow overlay: "WHICH 3 WOULD YOU PICK?", sub-line "KOREAN SKINCARE - 5 BESTSELLERS". A top label runs the whole way through: "FRANKLY - PICK ANY 3 FOR £49". ### Voiceover script (to record, about 105 words) > Which three would you pick? Five Frankly bestsellers, Korean skincare, and you choose any three for forty-nine pounds. One, the PDRN bounce ball serum, the one everyone shakes. Two, the Closer pore serum with nine peptides, so if your pores are the problem, that's your first pick. Three, retinol point one, the gentle one for fine lines. Four, retinol point three if you're already a retinol person. Five, the bounce ball cream, a light winter moisturiser. Add any three to your basket. It's the official Frankly UK store, free two-day delivery. All the details are bottom left, go and have a look for yourself. ### On-screen text 5.5–11 s "5 Frankly bestsellers. You choose any 3 - £49". 11–31 s product chips, "1/5 PDRN BOUNCE BALL SERUM" through "5/5 PDRN BOUNCE BALL CREAM", each with a one-line benefit. 31–36 s "ADD ANY 3 TO BASKET" with "official FRANKLY UK store, free 2-day delivery". 36–40 s "▼ DETAILS BOTTOM LEFT ▼" and "prices can change - check at time of viewing". ### Shots Suitcase opening, flat lay of the five with the phone, finger on the five boxes, then each product lifted to the lens (serum, pore serum, retinol 0.1, retinol 0.3, cream), the phone basket with three items, and the finger on the boxes for the close. Every shot has a slow push-in or pull-out; a whoosh marks each product change. ### Techniques applied Gazza: product in frame at 0.1 s with a bold overlay naming the deal; a question as the hook; price in the overlay before 6 s; the "official store" trust line; "bottom left" twice (label and close); the honest "prices can change" caveat; 25–44 s length. Goldie: faceless hands-only; mid-action frame 1 (the lid coming up); each label held still and readable for 2 s; a specific overlay rather than a generic "linked below"; a deal word inside the first 5 s; the hero product centred and still under the CTA. ## 2. Frankly35red_V2_PoresDullSkin.mov (35 s) Angle: a skin-concern call-out (pores, dull winter skin) that leads into the price maths. ### Hook (0–7 s) The Closer pore serum pushed right at the lens, label filling the frame. Overlay: "ENLARGED PORES? DULL WINTER SKIN?" with "ANY 3 FOR £49 - KOREAN SKINCARE". ### Voiceover script (about 100 words) > Enlarged pores? Dull winter skin? Right, this is the Closer pore serum, nine peptides, and it's in Frankly's three-for-forty-nine bundle. You pick any three of the five. Retinol point one with the bounce ball serum is the fine-lines pairing. The bounce ball serum is PDRN, salmon DNA, the one everyone shakes on here. There's a stronger point three retinol for advanced users. So, three bestsellers for forty-nine pounds, which is about sixteen pounds each. Add three to your basket and watch the price drop. Details are bottom left, prices can change, so go and check it for yourself. ### On-screen text Chips for each product as it appears. 21–26 s "3 FOR £49" with "3 bestsellers for £49, about £16 each" and the small print "£49 / 3 - price at time of filming, can change". 26–31 s "ADD 3 TO BASKET". 31–35 s CTA. ### Shots Pore serum macro, pull back to read the label, flat lay, retinol and serum together, the hand lifting the serum, three tubes (both retinols), the trio in hand, the phone basket, a clean flat lay under the CTA. ### Techniques applied Gazza: the tribe/problem call-out opener; price-per-unit maths ("about £16 each"); price repeated in the overlay and at the close; a basket instruction; the honest caveat; a soft close. Goldie: lift-to-the-lens as the physical zoom; macro texture on the money shot; one specific overlay line; the deal mechanic named inside the first 13 s. ## 3. Frankly35red_V3_StockingFillers.mov (40 s) Angle: gift framing, the trio in hand as three presents, both retinols shown. ### Hook (0–7 s) The three products already in hand, pushed toward the lens and rotated. Overlay: "STOCKING FILLERS SORTED" with "3 KOREAN SKINCARE BESTSELLERS - £49". ### Voiceover script (about 95 words) > Stocking fillers, sorted. One Frankly bundle is three gifts, or you keep all three for yourself, nobody needs to know. You've got the bounce ball cream, a proper winter moisturiser. You've got the pore serum and the PDRN serum, pores and glow. You mix and match any three of the five. Two retinol strengths to choose from, point one or point three. The over-thirties pairing is the mild retinol with the bounce ball serum. Three for forty-nine, free two-day delivery, and each one comes boxed. Details bottom left, have a look for yourself. ### On-screen text 7–11 s "one bundle = three gifts, or keep all 3 for yourself". Product chips 11–33 s. 33–36 s "3 FOR £49" with "free 2-day delivery". 36–40 s CTA. ### Shots Trio pushed in, three rotations of the trio, set down beside the boxes, a still of the trio with the Frankly boxes, three tubes, retinol and serum, the phone checkout (3), and the clean trio under the CTA. ### Techniques applied Gazza: gift framing ("for yourself or as a present"); an armful of multiples in frame 1; the contents read as a list in rhythm; price twice; "bottom left". Goldie: the fan-and-rotate move; the hero product still under the CTA; a specific overlay; 30–40 s length. ## 4. Frankly35red_V4_AddThreeToBasket.mov (42 s) Angle: basket-maths walkthrough, phone first. ### Hook (0–7 s) The phone basket with three £49 lines and the "Checkout (3)" button, pushed in. Overlay: "ADD 3 TO BASKET, WATCH THE PRICE" with "5 BESTSELLERS - YOU PICK ANY 3". ### Voiceover script (about 100 words) > Add three to your basket and watch the price. That's the whole trick with this Frankly bundle. Any three of these five. The PDRN bounce ball serum for glow and bounce. The Closer pore serum with nine peptides. Retinol point one, the mild one, or point three, the strong one. And the bounce ball cream for your skin barrier in winter. Three for forty-nine. It's the official Frankly UK store, four point seven stars, nearly three thousand sold when I filmed this. Free two-day delivery. Details bottom left, have a play with the basket yourself. ### On-screen text 7–11 s "any 3 of these 5...". Product chips 11–28.5 s. 28.5–33.5 s "3 FOR £49" with "official FRANKLY UK store, 4.7 stars - 2.8K sold*" and the note "*listing figures at time of filming". 33.5–37.5 s "free 2-day delivery". 37.5–42 s CTA. ### Shots Phone basket (two angles), the hand picking from the five, PDRN serum lifted, pore serum, the retinol 0.1 label, a retinol 0.3 flash, the cream tube, tube with two serums (two angles), flat lay under the CTA. ### Techniques applied Gazza: the basket-maths format with a deal-maths overlay; social proof (rating, sold count) with a dated caveat; the "official store" trust cue; price repeated; "have a play with the basket yourself" as the close. Goldie: a phone-screen proof shot (her listing-screenshot pop-up, done live); the pull-one-out move; readable labels; no music, natural sound only. ## Notes for the voiceover session Speak at 150–175 words a minute, first word at 0.0 s, one idea per sentence. Leave a half-second gap at each whoosh so the product change lands. Say the price twice and "bottom left" twice in every video, as the captions do. The tube reads "PORN Bounce Ball Cream" (a printing typo on the packaging, visible in several close-ups). The captions say PDRN; the voiceover should too. Claims are kept to the listing text: 9 peptides, PDRN, the two retinol strengths, free 2-day delivery, and the rating and sold count at capture. No efficacy claims.